Training · Product management · For heads of product and their teams

Train your product managers to take an offering to first revenue.

Most product training stops where the recommendation does. This track is built around the three stages after it: the business model, the market test and the first offering with the team running it. The cases are telecom and technology products, the templates are the ones we use, and the person teaching it has carried products through those stages.

Tell us about the team The template this track is built on

A written reply within two working days. No mailing list, no price list, nothing gated.

Teams this is built for

  • Product managers who inherit a product and have to take the next one to market
  • Teams that build well and price late
  • A product organisation moving from features to offerings with a price and a channel
  • Engineers stepping into product roles in a network, device or software business

What the track covers

  1. 01

    Diagnosis

    What is true about the market, the asset and the constraint, and the evidence for it. Reading your own numbers and the public record.

  2. 02

    Ideation

    The options worth having, including the uncomfortable ones, and how to put them on one page.

  3. 03

    Business model design

    Pricing, unit economics, channel and the shape of the offer, in one comparable unit with the arithmetic shown.

  4. 04

    Market testing

    Putting the offer in front of real buyers before it is built, and killing it cheaply if it fails.

  5. 05

    Initial offering

    A first commercial offering in market, with the team running it, and what to measure in the first ninety days.

Three formats

Half-day briefing

The five stages and the evidence each gate needs, built around the product your team is working on now.

Scoped per team

Two-day workshop

Your product worked through the five stages, with the templates filled in and kept.

Scoped per team

Six-week programme

A weekly session and office hours, ending with a priced, tested offer your team presents to its own leadership.

Scoped per team

Work you can check before you write

Everything we publish is free, opens without an email address, and shows the source behind every figure.

5 stagesfrom diagnosis to initial offering, with what each produces and the evidence its gate needsOpens its source3 stagesafter the recommendation, where most strategy work stops and this track startsOpens its source
TemplateFrom diagnosis to first revenueThe three stages after the recommendation, with the evidence each gate needs and a worked example.TemplatePartnership go / no-go decision recordEight tests, a weighted score, and what would have to change for the decision to be revisited.PageHow we workThe method behind the track, with what AI does at each step and what a person decides.

Tell us about the team

Say who the team is, what they are building, and what they need to be able to do afterwards. You will have a written reply within two working days with a proposed format, what it would take and what it would cost.

  1. 01

    Tell us about the team

    Who they are, what they face, what they need to be able to do.

  2. 02

    A written reply within two working days

    A proposed format, what it would take and what it would cost. If a free resource on this site would serve you better, the reply will say so.

  3. 03

    A scoping call, if it fits

    Forty-five minutes to shape the sessions around your own case.

The team's size and the product's stage are the two most useful facts.

We use what you send here only to reply to you. It is not added to a mailing list and it is not shared. See our privacy policy.

Questions people ask first

Is this generic product management training?

No. The cases are telecom and technology products, the templates are the ones we use on engagements, and the person teaching it has carried products through the stages it covers.

Can it be delivered remotely?

Yes. The briefing and the workshop run remotely or on site; the programme runs remotely with one on-site day where that is practical.

How many people can take part?

Six to sixteen works best for the workshop and the programme.

What does it cost?

It is scoped per team and written into the first reply, so you see it before you commit to anything.